Framing products around the progress people hire them to make in a situation. Focuses research and roadmap choices on outcomes and circumstances rather than feature lists alone.
Category
Strategy & Collaboration
Talks that might mention this method (17)
- Accelerating Jobs To Be Done Research with Artificial Intelligence
- Designing for Behavior Change
- The value of Design Thinking for product teams
- The Minimum Loveable Product
- What to do if you hate your career
- Inventing with jobs to be done
- Jobs to be Done: from Doubter to Believer
- Making Better Product Decisions with Jobs to be Done
- Set and achieve your product vision with behavior change design
- Jobs to be Done: from Doubter to Believer
- How To Identify Your Customer's Needs
- Designing for Behavior Change: Using Psychological Frameworks to Design Engaging and Effective Experiences
- Set and achieve your product vision with behavior change design
- Behavior Change Design for Products People Actually Use
- How Can Psychology Save the Planet? Bringing Behavior Change Science to Conservation
- How To Identify Your Customer's Needs
- Understanding Jobs to be Done (JTBD)