How Can Psychology Save the Planet? Bringing Behavior Change Science to Conservation
at WWF Fuller Symposium 2020
Type
talk
Mad*Pow's Dr. Amy Bucher, VP of Behavior Change Design, presents lessons from the public health sector on human motivations that can be applied to conservation challenges. She discusses different types of motivations and how to move people toward autonomous motivations and choices.
People
Amy Bucher
Methods
Jobs to Be DoneFraming products around the progress people hire them to make in a situation. Focuses research and roadmap choices on outcomes and circumstances rather than feature lists alone.