Set and achieve your product vision with behavior change design
at UX Y'all Conference 2020
Type
keynote
Behavior change design is a newer UX sub-field whose techniques anyone in UX can adopt. Behavior change designers use psychological frameworks such as COM-B and self-determination theory to identify behavioral objectives, design evidence-based solutions, and measure outcomes, reducing risk when pursuing an ambitious product vision.
People
Amy Bucher
Methods
Jobs to Be DoneFraming products around the progress people hire them to make in a situation. Focuses research and roadmap choices on outcomes and circumstances rather than feature lists alone.
RoadmappingRoadmapping helps a team agree which problems to address and how work should progress over time. Start with the intended outcomes and the scope of the team’s responsibility, then organise initiatives into themes and broad time horizons. Discuss priorities with the people who will deliver or depend on the work. Maintain the roadmap as evidence and circumstances change. Use it to communicate direction and trade-offs, rather than treating every item as a fixed delivery promise.