Behavior Change Design for Products People Actually Use
at NH UXPA Virtual Meeting 2020
Type
talk
Behavior change design puts psychological theories into the design process to create interventions that are both effective at driving outcomes and engaging to use. Amy provides an overview focused on how motivation science plays a role in user engagement, and walks through creating a sample outcomes map.
People
Amy Bucher
Methods
Jobs to Be DoneFraming products around the progress people hire them to make in a situation. Focuses research and roadmap choices on outcomes and circumstances rather than feature lists alone.