Jenni says Maslow argued that people satisfy basic needs such as warmth, safety and security before focusing on personal growth and development. Jenni says there is a job to be done in relation to low employee engagement and a productivity gap, while noting that the relationship is correlational rather than proven causal. Jenni cites a World Economic Forum report estimating that 7.1 million jobs could be lost through redundancy, automation or disintermediation and 2.1 million new jobs could be created. Jenni says she went to FutureFest while exploring what future jobs might look like. Jenni says she went to a Nesta conference while exploring what future jobs might look like. Jenni says experiments in the research behind Drive found that paying people to perform tasks requiring even a small amount of cognitive skill led to worse performance.