Studying people in real contexts — homes, workplaces, clinics — to understand culture, practices and constraints. Immersion and observation reveal what people actually do, not only what they say.
Category
User Research
Talks that might mention this method (23)
- The Cultural Anthropology of React
- The Anthropology of Mobile Phones
- Field Research Methodology
- Well-Designed: How to use Empathy to Create Products People Love
- Designing for the rest of the world
- Bridging the Ethnography/Design Gap
- Children as Design Partners
- Complexity, abstraction & abduction
- What Can't AI See? Ethnographic Research in a Post-Screen World
- Applying Anthropology in Design Research: Why Culture Is the Conversion Strategy
- Futures anthropology as a method
- Gameplay Field Research & Designing for Kids
- The Birth of an Idea: Remote Ethnography
- UX research's quiet inheritance problem
- Decoding Organizational Culture: An Anthropological Mindset
- Future Orientations to Everyday Life: Futures Anthropology as a Methodology
- Gearing up for Ethnography
- Designing for Humanity: A UX Journey in Humanitarian Aid
- Ethnography 101
- Metaphor and Stories in Product Management
- Gameplay Field Research & Designing for Kids
- Gearing up for Ethnography
- Metaphor and Stories in Product Management