The talk opens by describing the Environment Agency's flood risk maps as the troubled predecessor that motivated the new project. The talk says residents did not know terms such as groynes, rock armour and revetments even though they lived on the coast. The project is introduced as work commissioned by the Environment Agency. The project is introduced as an attempt to make coastal erosion risk maps public-facing and usable. The speaker shows the Coast Protection Act 1949 as an artefact that shaped how professionals talked to the public. The speaker describes ethnography as immersing yourself in a community's culture, environment, history, books and local news.