Author
Seth Godin
Description
Seth Godin's manifesto for marketers advocating that companies must produce remarkable products to stand out in a cluttered marketplace, introducing the concept of being 'Purple Cow' — remarkable and noteworthy.
Publisher
Free Press
Published
2003
ISBN
9781591842703
Mentioned in UX Brighton talks
- The Minimum Loveable Product by Carlos Saba, UX Camp Brighton 2014 Redux