Author
Nir Eyal
Description
Nir Eyal explains the Hooked Model — trigger, action, variable reward, and investment — a four-step loop used by successful products to build habits and bring users back without relying only on paid advertising.
Publisher
Portfolio Penguin
Published
2014
ISBN
0241184835
Mentioned in UX Brighton talks
- The Minimum Loveable Product by Carlos Saba, UX Camp Brighton 2014 Redux