Authors
Heidi Grant Halvorson, E. Tory Higgins
Description
Heidi Grant Halvorson and E. Tory Higgins explore how two distinct motivational orientations — promotion focus (the drive to advance and avoid missed opportunities) and prevention focus (the drive to minimize losses and keep things safe) — shape how we see the world, make decisions, and influence others. Drawing on research from Columbia University's Motivation Science Center, the book shows how identifying and matching these focus styles can improve outcomes in management, marketing, parenting, and personal relationships.
Publisher
Hudson Street Press
Published
2013
ISBN
9781594631023
Mentioned in UX Brighton talks
- Top tips for running effective workshops by Alison Coward, People Skills for UXers