Don Norman explains how emotion shapes how people judge products, using three levels of design — visceral (appearance), behavioural (use), and reflective (meaning and self-image) — and why attractive things can feel easier to use.
Don Norman explains how emotion shapes how people judge products, using three levels of design — visceral (appearance), behavioural (use), and reflective (meaning and self-image) — and why attractive things can feel easier to use.