Author
Daniel H. Pink
Description
Daniel H. Pink's paradigm-shifting book on motivation, arguing that intrinsic motivation (autonomy, mastery, purpose) outperforms traditional extrinsic rewards for cognitive tasks.
Publisher
Riverhead Books
Published
2009
ISBN
9781594484803
Mentioned in UX Brighton talks
- Work: Time for a redesign by Jenni Lloyd, UX Brighton 2016