Trade-offs
Lucy Spence at UX Brighton 2022
About this talk
Slides for Trade-offs
Product development requires trade-offs, but just like a deal with the devil, the devil is in the details of how you make those trade-offs. And your choices can be devilishly hard. This demonic themed talk looks at various techniques for easing the burden of the bargains you make.
About Lucy
Lucy has spent two decades making all sorts of mistakes while building customer experiences. She likes to share what she’s learnt from places like Amazon, TUI, LOVEFiLM, M&S, Department of Health, Compare the Market, and now Appvia, so others can make new and more interesting mistakes.
Related reading
Books, research, ideas and people referenced in this talk.
Ad · Book titles link to Amazon. As an Amazon Associate I earn from qualifying purchases.
Papers and articles
- Martin Eriksson's product management Venn diagram03:49The talk describes Martin Eriksson's Venn diagram as a simplification of product management and a way to discuss trade-offs.
Projects and resources
- Figma06:48The talk uses Figma as an example of a product that accepted a longer time to market to differentiate in a crowded market.
- Amazon Video07:27The talk compares Amazon Video's broader selection and more complicated experience with a subscription-only model.
- Netflix07:27The talk compares Netflix's subscription-only model with Amazon Video's broader selection.
Concepts
- Odysseus and the Sirens08:22The talk uses Odysseus binding himself to the mast and blocking his crew's ears as a metaphor for eliminating distracting options.
