Avoiding the Agency Trap
Janna Bastow at UX Brighton 2022
About this talk
Slides for Avoiding the Agency Trap
Building a product can help your business scale to incredible heights, but too many teams get stuck in what Janna Bastow calls the Agency Trap. In this talk, she’ll share signs you’re veering into this trap, and actionable guides on how to get out and stay out!
About Janna
Janna Bastow is co-founder of ProdPad , product management and roadmapping software for product people. Janna is also co-founder of ProductTank and Mind the Product , a global community of product managers. She often starts and stops conversations with the question: “What problem are you trying to solve?”
Related reading
Books, research, ideas and people referenced in this talk.
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Projects and resources
- Mind the Product03:51The talk introduces Mind the Product as a community for product people founded by Janna Bastow and others.
- ProdPad03:56The talk introduces ProdPad as software for product teams to build roadmaps and collect OKRs, ideas and feedback.
- Ditch the Timeline Roadmap21:03The talk points to a guide for moving away from timeline roadmaps and convincing stakeholders to use a more discovery-led approach.
- ProdPad Sandbox21:33The talk points to a ProdPad Sandbox with example roadmaps and OKRs that people can explore without login details or a credit card.
