Arrogance & Confidence in Design...Redux
Jonty Sharples at UX Brighton 2022
About this talk
Slides for Arrogance & Confidence in Design…Redux
Ten years ago Jonty gave a talk that changed his life. Now he revisits some of those lines of enquiry that upended his career (in a good way). With the benefit of hindsight, some spectacular mistakes, and a decade of experience scaling businesses and teams, what does Arrogance and Confidence look like in 2022?
About Jonty
Jonty’s been involved in the creation of digital ‘stuff’ for over two decades, with clients spanning museums, console and mobile device manufacturers, transport networks, charities, educational programs, government departments, financial services…he’s even helped redesign an ambulance. He loves complicated, and relishes making sense of the chaotic.
Jonty is currently VP of Product and Design at Airalo.
Related reading
Books, research, ideas and people referenced in this talk.
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People
- Philippe Starck00:37The talk opens with Philippe Starck as a prolific product designer and uses his work to discuss confidence, arrogance and design outcomes.
Projects and resources
- Juicy Salif00:49The talk uses Philippe Starck's Juicy Salif as an example of a design that is visually striking but does not work as intended.
- Hot Bertaa01:08The talk shows a Hot Bertaa stovetop kettle and describes it as beautiful to hold while pouring badly.
- Facebook07:58The talk presents Facebook's innovation culture as an example of a fast, confident approach that can overlook systems and other people.
- LEGO12:36The talk uses LEGO's near-bankruptcy and proliferation of custom pieces to argue for creativity with existing parts.
Books
- The Manual08:43The talk identifies The Manual as a 1988 KLF step-by-step guide to making a pop hit.
Concepts
- Mercator projection16:30The talk uses the Mercator map's distortion as an example of how assumptions about the world can shape design.
