Is UX Strategy even a thing?
Alison Rawlings at UX Brighton 2022
About this talk
Slides for Is UX Strategy even a thing?
We hear a lot about UX strategy but what is it and how does it differ from business or product strategy? Do you need it, and how do you go about getting it? That’s a lot of questions to cover in twenty minutes, but Alison will make a start by calling on her experience of helping companies think more carefully (and strategically) about their customers.
About Alison
Alison has a career going back over 25 years and has established and run UX teams in both agencies and client-side organisations. She is currently Consultancy Director at experience design agency Bunnyfoot where, as well as supporting Bunnyfoot’s growth and evolution and delivering their UX strategy training course, she works with organisations such as EDF Energy and Sony Playstation to help them improve their performance by becoming more customer-centred in their approach.
Related reading
Books, research, ideas and people referenced in this talk.
Ad · Book titles link to Amazon. As an Amazon Associate I earn from qualifying purchases.
Concepts
- Cambridge Dictionary: strategy and tactics03:24The talk consults Cambridge Dictionary while trying to distinguish strategy from tactics.
Papers and articles
- Strategy vs. tactics03:38The talk quotes Asana's explanation that strategy is the action plan while tactics are the individual steps and actions.
- UX Strategy: Definition and Components07:44The talk quotes Nielsen Norman Group's definition of UX strategy as a plan of actions designed to reach an improved future state.
Books
- UX Strategy08:48The talk recommends Jaime Levy's UX Strategy as a book about the intersection of user experience design and business strategy.
