Continuing People won't use your shiny new AI product
People won't use your shiny new AI product - Hannah Beresford at UX Brighton 2024
About this talk
Incorporating AI into products is exciting, but what happens when real users start interacting with these features? Hannah Beresford has conducted extensive user testing on AI-driven functionalities and uncovered surprising behaviours. Using innovative testing techniques tailored specifically to AI features, she’s found that users often don’t respond to AI the way you’d expect.
In this talk, Hannah will share her discoveries, including unexpected insights into how people really behave when faced with AI and what that means for product design. If you’re working with AI, this talk will challenge your assumptions and provide practical tips for designing AI features that users will actually adopt.
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About Hannah
Hannah Beresford is a Design Research Manager at Deloitte Digital, where she plays a key role in shaping AI-powered solutions used by thousands of people.
Her mission is to ensure that artificial intelligence enhances human experiences by addressing genuine user needs.As AI evolves, especially with the rise of Generative AI and its transition to more conversational interfaces, Hannah is dedicated to making these systems simpler, smarter, and more intuitive.
Her work centres on understanding how humans interact with AI and ensuring that these interactions feel natural and seamless.
