Continuing Robots vs Designers: Mastering AI and Prompt Engineering to Amplify Creativity and Career
Robots vs Designers: Mastering AI and Prompt Engineering to Amplify Creativity and Career - Dr Philip Bonhard at UX Brighton 2024
About this talk
AI is all the rage, isn’t it? You can’t read the news without someone proclaiming it to be the best thing since sliced bread or the bringer of doom. But what does it really do and how will it affect your job? If ChatGPT can generate a business proposal for a start-up in the tone of voice of Coca-Cola ads and generate a website to go with it — will we need copywriters and designers in the future?
In this talk, Phill will explore what designers need to know about AI beyond the hype, how they can stand out from the crowd, and what they should do right now to stay relevant and 10x their productivity. AI will be many things, but it should be an opportunity for growth!
Related reading
Papers and articles
Projects and resources
- Deep Blue05:47
- NHS Blood Donation17:02
- Cancara OS26:59
- Grammarly AI Writing Assistant30:10
- The Design Sprint32:01
Books
Concepts
About Philip
Dr Phil Bonhard is the Head of Experience Design for Homes/Mortgages at Lloyds Banking Group, the UK’s biggest home purchase lender. In a nutshell, his teams are responsible for considering human needs before jumping to solutions and then helps to get the right designers on board, like UX, Service, Visual Designers and researchers.
Before that, he headed up Experience Design for the Economic Crime Prevention Platform, which included all matters fincrime, Fraud and Authentication. Prior to joining Lloyds, Phil worked in academia, big consulting firms and ran his own design agency. He holds a PhD in Human-Computer Interaction from University College London.
Most importantly he’s passionate about designing products and services that make people’s lives better. He also likes to build stuff for his three little children and tinker with his raspberry pie/arduino board with the occasional Lego thrown in. He strongly believes that building/prototyping stuff and experimenting is more important than describing it.
