Amy explores the less glamorous flipside to shipping new products - killing products that have reached the end of their life. She teaches why product teams should constantly evaluate their product portfolio, techniques to help always-be-evaluating, and advice on how to gracefully deprecate products.
People
Amy Zima
Methods
Product AnalyticsUsing behavioural data from products — events, funnels, retention — to understand how people actually use features and where they drop off, informing design and personalisation decisions.
RoadmappingRoadmapping helps a team agree which problems to address and how work should progress over time. Start with the intended outcomes and the scope of the team’s responsibility, then organise initiatives into themes and broad time horizons. Discuss priorities with the people who will deliver or depend on the work. Maintain the roadmap as evidence and circumstances change. Use it to communicate direction and trade-offs, rather than treating every item as a fixed delivery promise.