Good design is a team effort
Nat Buckley at UX Brighton 2019
About this talk
You want your team to form like Voltron, but it’s a bit like a dog playing Jenga? Great teams are more than the sum of their parts, but to get there you need to create a work culture where everyone’s skills and knowledge can be freely shared. Nat will talk about the way Bulb is building content, design and research culture, bringing together people across disciplines to do their best work together.
About Nat
Nat is a London-based designer and technologist. Currently Lead Designer at Bulb, the UK’s biggest green energy supplier. In their previous role at IF, a technology studio specialising in ethical uses of data, they worked with clients including Google AI, DeepMind and Citizens Advice. Nat uses gender neutral pronouns (they/them).
Related reading
Books, research, ideas and people referenced in this talk.
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Projects and resources
- Bulb00:00:24Nat Buckley describes Bulb as the organisation where she works as a lead designer.
- Understanding team effectiveness00:06:00Nat Buckley says Google invested in research into what makes teams effective.
Concepts
- Psychological safety00:07:13Nat Buckley names psychological safety as the feeling that people can admit mistakes and contribute within a team.
- Content design00:02:08Nat Buckley explains that content design is one of the disciplines embedded in product teams.



