About this talk

Design Thinking is a powerful mindset and framework leading to innovation and bringing to market impactful products/services. However, after the initial excitement applying it within different business environments, criticism started to emerge putting into question its value.

This talk aims to present what makes Design Thinking a powerful tool and the type of problems is good for.

Based on Carmen’s experience working with many product teams, she will be covering the main practices diluting the Design Thinking value, and a direction to avoid ending up in disappointment.

Like Agile and Lean, Design Thinking has its place. None of them are silver bullets. It doesn’t exist a formula we can apply to solve everything in the same way. Different problems require different/flexible approaches to solve them.

About Carmen

Carmen has worked in experience design and research for over 12 years and is currently a design/product researcher. An expert in evaluating the value of digital products, she is a passionate practitioner in research-driven product design. A design thinker at heart, Carmen draws strong influence from Lean UX and JTBD in her work and is always seeking to make an impact for both customers and the business through effective ways of testing design hypotheses.