UX Brighton 2019 A Focus on Design
Friday 1 November, Brighton Dome
Why Design? Why now?
Join us for our 9th annual one-day conference.
While the industry concentrates on research as the foundation for user experience, design chugs along in the background, not getting the attention it deserves. On many projects design just happens, but it should fit hand in glove with research: design should answer the challenges that research identifies.
At this year's conference, we want to focus on the craft of design: on expanding our understanding and the skills we need to build fluid and rewarding experiences. We want to stimulate discussion and enrich design knowledge, elevating the importance of design in the UX process. We want to help widen the understanding of design, so that everyone who builds UX outcomes can speak the same language.
You'll find UXers of all levels – from those just starting out to senior managers – all looking to embrace the latest thinking. So join us: our goal is that everyone who attends will leave with a heightened awareness of design.
Early bird ticketsBuy now — £145 + vat
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Hands-down the most helpful and practical UX conference I attended.Agnieszka Rzesniowiecka
News: First sponsor announced
Madgex have wasted no time in booking their sponsor slot for this years conference following the popularity of last years biggest ever UX Brighton conference. More about sponsorship.
Highlights from previous years
Doors will open at 9am for registration. Name badges will be arranged alphabetically by first name.
Complimentary pastries and refreshments will be available.
Please note that The Dome may conduct bag searches.
Please be seated by 9.50am so you don’t miss anything.ShowHide details
Emily Sappington Designing with artificial intelligence
We are entering the age of intelligence—a time when technologists imbue artificially intelligent components into many products without a clear framework for how such intelligence is delivered to users consistently. It is a product designer’s job to make AI feel human-like and magical, not overwhelming and scary to users. When designing for Artificial Intelligence scenarios, whether for a large enterprise or small startup, setting user expectations is critical to deliver a reliable product. Emily will share some best practices from designing for AI in both large and small organizations. No matter the company size, a minimum viable product is important to design and not to be the result of unplanned feature cuts. Emily will share what Minimum Viable Intelligence is for an AI product, and how designers can deliver a clear UX when solving problems efficiently.
When thinking of how to design for intelligent products, first and foremost it needs to seem competent. Users must trust the AI agent or service with information and believe that it can achieve their goal. The bar for this depends on the expectations the designer sets. The most difficult thing about breaking out of scenario-focused AI is the lack of clear boundaries. Are you aspiring to create an entire conversational AI agent? Then the bar will be high. A less intelligent Bot, however, will teach users the rails of its conversation early on to avoid disappointment. In this talk we’ll dig deeper into setting appropriate expectations when designing for AI across large and small applications.
Emily will share how drawing on human interaction models helps designers know what to expect when people encounter their AI product. Responsiveness when users expect it is only one part of this equation. Apps that explain processes in human ways, like thinking, seeing, or reading, can benefit from showing users where they are in a process, while explaining it in natural ways. Emulating true intelligence takes more than just seeming alive and being basically competent though. To surpass users’ expectations can be a delightful moment when the product seems truly and independently intelligent.
Emily Sappington is the Product Design Manager for Voice & Conversational UI at Babylon Health. Previously she served as VP of Product at London-based AI startup, Context Scout.
Emily has spent the bulk of her career in the United States designing Cortana for Microsoft across devices, particularly Natural Language & UI interactions with the assistant. Emily is a lecturer, US patent-holder, career coach for Ada School (the National College for Digital Skills in the UK), and is a recipient of an Exceptional Talent Visa from the UK Government and Tech Nation.
Martyn Reding Old thinking
Holding the mirror up to some of the ‘new thinking’ in design and showing that it is the same as the ideas being explored way back in other design disciplines.
This talk really recognises how young UX Design (as a discipline) is when compared to other design disciplines and asks ourselves to make the effort to learn more about the history of branding, publishing, advertising, industrial design, type design etc to see what we can learn and take forward with us.
Martyn is a British designer, based in Brighton. For the first 10 years of his career ‘agency side’, holding senior design roles and working with a range of brands including IKEA, Penguin books, BBC and Sony. Since being ‘client side’ he has specialised in building and running multi-discipline teams.
Brendan Kearns Vision vs Iteration
Teams iterating without a vision are working blindfolded. The constant demand for new features and growth often force product teams into endless cycles of iteration. At best, they're missing out on new opportunities. At worst, they’re ignoring threats that could upend their business.
The struggle to plan beyond the short-term mean it's easy to ignore the future bets you need to make to survive.
In this talk, Brendan will share models and ways of working from that designers and product owners can use to focus on both the short and long term.
Some of the topics covered in this talk are:
- the value of a vision,
- how to measure big bets through experimentation, and
- validation and turning a vision into a roadmap.
Brendan is the founder of Studio Rival – a digital product agency in London. Rival partners with leading startups, tech companies, and brands to design and innovate digital products. As a former designer at companies like Google, Twitter, and InVision, he has the inside take on some of the biggest and most complex products in tech.
Ruby Steel The craft of inclusive design
Inclusive design is a noble and aspirational concept; however it can be challenging to implement as a process and can seem inaccessible to client projects.
Including the extremes, while keeping an eye on your core audience can seem like a daunting and expensive approach. What if we told you that there is a shortcut to inclusive design? Telling stories from BBC Two’s Big Life Fix, Ruby Steel will share principles that can be applied to every day projects.
Ruby Steel is a trailblazer in inclusive design. She was also a “fixer” on the BBC2 show Big Life Fix, the show that involves a team of inventors creating new and life-changing solutions for people in need. As Associate Strategy Director at Smart Design, Ruby is committed to making people’s lives better through the power of design, working across a variety of industries.
Ruby graduated from Kingston University and then went on to gain a Master’s degree in Innovation Design Engineering at the Royal College of Art and Imperial College of London. She has been awarded two Helen Hamlyn Design Awards for Creativity and Inclusive Design, and received honorable mentions from Core77 and the RSA for design solutions combating issues such as social isolation in older people.