Joining the dots
Martyn Reding at UX Brighton 2019
About this talk
Holding the mirror up to some of the ‘new thinking’ in design and showing that it is the same as the ideas being explored way back in other design disciplines.
This talk really recognises how young UX Design (as a discipline) is when compared to other design disciplines and asks ourselves to make the effort to learn more about the history of branding, publishing, advertising, industrial design, type design etc to see what we can learn and take forward with us.
About Martyn
Martyn is a British designer, based in Brighton. For the first 10 years of his career ‘agency side’, holding senior design roles and working with a range of brands including IKEA, Penguin books, BBC and Sony. Since being ‘client side’ he has specialised in building and running multi-discipline teams.
Related reading
Books, research, ideas and people referenced in this talk.
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People
- Steve Jobs00:01:50Martyn Reding says a quote by Steve Jobs helped him make sense of his career and the design industry.
- Julie Zhuo00:11:13Martyn Reding names Julie Zhuo as a former Facebook product design leader who published a book about management and running teams.
- Cap Watkins00:11:28Martyn Reding names Cap Watkins as a former Etsy product design leader who moved into management consulting.
- Marshall McLuhan00:25:47Martyn Reding describes Marshall McLuhan as a writer and philosopher before quoting his view of the present and future.
Books
- Ogilvy on Advertising00:12:46Martyn Reding refers to David Ogilvy's book Ogilvy on Advertising while describing Ogilvy's research department.
