Designing with artificial intelligence
Emily Sappington at UX Brighton 2019
About this talk
We are entering the age of intelligence—a time when technologists imbue artificially intelligent components into many products without a clear framework for how such intelligence is delivered to users consistently. It is a product designer’s job to make AI feel human-like and magical, not overwhelming and scary to users.
When designing for Artificial Intelligence scenarios, whether for a large enterprise or small start up, setting user expectations is critical to deliver a reliable product. Emily will share some best practices from designing for AI in both large and small organizations.
About Emily
Emily Sappington is the Product Director at Babylon Health. Previously she served as VP of Product at London-based AI startup, Context Scout.
Emily has spent the bulk of her career in the United States designing Cortana for Microsoft across devices, particularly Natural Language & UI interactions with the assistant. Emily is a lecturer, US patent-holder, career coach for Ada School (the National College for Digital Skills in the UK), and is a recipient of an Exceptional Talent Visa from the UK Government and Tech Nation.
Related reading
Books, research, ideas and people referenced in this talk.
Ad · Book titles link to Amazon. As an Amazon Associate I earn from qualifying purchases.
Concepts
- Artificial intelligence00:00:18Emily Sappington frames her talk around setting expectations when designing for artificial intelligence.
- User testing00:06:32Emily Sappington explains that users testing a product can expose where an artificial-intelligence experience fails.
Projects and resources
- Cortana00:00:38Emily Sappington says she started her artificial-intelligence work at Cortana.
- Context Scout00:00:40Emily Sappington describes Context Scout as a small British startup where she worked after Cortana.



