Robots vs Designers: Mastering AI and Prompt Engineering to Amplify Creativity and Career
Dr Philip Bonhard at UX Brighton 2024
About this talk
AI is all the rage, isn’t it? You can’t read the news without someone proclaiming it to be the best thing since sliced bread or the bringer of doom. But what does it really do and how will it affect your job? If ChatGPT can generate a business proposal for a start-up in the tone of voice of Coca-Cola ads and generate a website to go with it — will we need copywriters and designers in the future?
In this talk, Phill will explore what designers need to know about AI beyond the hype, how they can stand out from the crowd, and what they should do right now to stay relevant and 10x their productivity. AI will be many things, but it should be an opportunity for growth!
About Philip
Dr Phil Bonhard is the Head of Experience Design for Homes/Mortgages at Lloyds Banking Group, the UK’s biggest home purchase lender. In a nutshell, his teams are responsible for considering human needs before jumping to solutions and then helps to get the right designers on board, like UX, Service, Visual Designers and researchers.
Before that, he headed up Experience Design for the Economic Crime Prevention Platform, which included all matters fincrime, Fraud and Authentication. Prior to joining Lloyds, Phil worked in academia, big consulting firms and ran his own design agency. He holds a PhD in Human-Computer Interaction from University College London.
Most importantly he’s passionate about designing products and services that make people’s lives better. He also likes to build stuff for his three little children and tinker with his raspberry pie/arduino board with the occasional Lego thrown in. He strongly believes that building/prototyping stuff and experimenting is more important than describing it.
Related reading
Books, research, ideas and people referenced in this talk.
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Papers and articles
- Computing Machinery and Intelligence04:53Alan Turing's paper is named as the source of the Turing test in Philip's short history of AI.
- ELIZA04:56Joseph Weizenbaum's paper is cited for ELIZA, which Philip describes as an early chat interface.
Projects and resources
- Deep Blue05:47IBM's Deep Blue is used as an example of a later milestone in AI history when Philip recalls its chess victory.
- NHS Blood Donation17:02Philip points to the NHS blood donation booking system as a project where his high-fidelity prototype was translated into code.
- Cancara OS26:59Cancara OS is described as Lloyds Banking Group's new design operating system, shaped by attention to the brand's horse.
- Grammarly AI Writing Assistant30:10Grammarly is given as an example of an AI tool that can help content designers while they remain responsible for the work.
- The Design Sprint32:01The Design Sprint is the process Philip says he and Lillian compressed into an afternoon for an AI design exercise.
Books
- The Elements of User Experience12:20Jesse James Garrett's book is the UX reference Philip says he read before recreating it in an earlier conference talk.
- Web Form Design22:19Luke Wroblewski's book is recommended while Philip explains that flight search remains an interaction of selecting, entering and submitting form data.
Concepts
- Prompt engineering30:39Prompt engineering is the skill Philip says improves output when a prompt supplies a persona, context, task and format.
