The Power of Atomic UX Research
Daniel Pidcock at UX Brighton 2018
About this talk
You may have heard of Atomic Design — Now comes Atomic Research, a new way to organise UX knowledge in an infinitely powerful manner.
Whilst with a FTSE 100 tech company, Daniel Pidcock was tasked with solving how to store and distribute the organisations UX learnings in a way that everyone in the business could use and benefit from them.
On the way to working this out, he discovered the power of Atomic Research. Not just for storing UX knowledge but as an incredibly useful way to think about research itself.
About Daniel
Daniel Pidcock is a Bristol based User Experience Designer from a digital UI design background.
In his career he has worked with several major brands such as Just Eat and Clarks. He’s also worked with many innovative start-ups and even founded and sold a few of his own.
He is a passionate advocate for Atomic Research and is working on a tool called Glean.ly to help companies make their UX knowledge usable.
Related reading
Books, research, ideas and people referenced in this talk.
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Concepts
- Atomic UX Research06:54The talk presents Atomic UX Research as a model that moves from experiments to facts, insights and conclusions.
- Atomic Design05:48The talk compares its knowledge model with Atomic Design, which breaks interface elements into reusable parts.
- Data-Information-Knowledge-Wisdom hierarchy07:53The talk identifies the DIKW hierarchy as a model of data, information, knowledge and wisdom.
- A/B testing10:39The talk uses an A/B or split test to check whether its green-button conclusion holds.
People
- Brad Frost06:12The talk credits Brad Frost with coming up with Atomic Design.
