Continuing Real World Discovery Research
Real World Discovery Research - Emma Boulton at UX Brighton 2018
About this talk
Have you ever had to do discovery research with no budget and no user researchers? Or is your discovery process limited to stakeholder interviews and competitor research? The market research industry are constantly berated for relying on focus groups but the same criticism could be levelled at the UX industry’s go-to methodology - lab based usability testing. One to one interviews in a lab are a great research methodology to choose when you have a clearly defined solution and are iterating on it. What about when you’re shaping the problem space and defining which user needs to focus on?
In this talk, Emma Boulton shared examples of real world discovery research to inspire you to get out from behind your computer and open up your senses to the real world.
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About Emma
Emma is a passionate advocate for the role of research within design. Her 18 years of experience have made her a trusted and entertaining voice on all aspects of UX research. Emma’s solid background of work at the BBC, at Monotype, and in other agency and client-side roles, gives her valuable, insightful perspectives that she loves to share.
Emma firmly believes in the need for high quality research, integrated within every aspect of the processes we create as teams of designers and other professionals.
