UX Analyst

Stella McCartney


Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.

About the Team

The Digital team is responsible for advancing Stella McCartney's global direct-to-consumer business, overseeing both stellamccartney.com and e-concessions. Structured around four key pillars—Digital Trading, Digital Operations, Digital Experience, and Digital CRM & Personalisation—it engages with every department across the global business to propel growth.


As a UX Analyst in the Digital Team at Stella McCartney, you will play a crucial role in enhancing the digital experience for our global audience. You will be responsible for leveraging your expertise in user experience analysis, data interpretation, and digital analytics to optimise key journeys, improve KPIs, and drive continuous improvement across our digital platforms. This role is based in London.

Key Responsibilities

GA4 Ownership and Implementation

  • Take ownership of Google Analytics 4 (GA4) and ensure its comprehensive use across digital platforms.

  • Lead the implementation of tags and other tracking mechanisms, ensuring accurate data collection.

  • Act as the go-to person for any queries related to GA4, providing guidance and support to internal stakeholders.

  • Ensure adherence to governance and legal requirements for data and privacy

Data-Driven Insights and Optimisation

  • Utilise GA4 insights to identify pain points and opportunities for enhancing user journeys and improving key performance indicators (KPIs).

  • Develop a roadmap for A/B testing, from ideation and implementation to measurement and analysis.

  • Collaborate with cross-functional teams to implement and iterate on successful A/B tests, driving continuous improvement in the digital user experience.

Redesign of Key User Journeys and Strategic Roadmap

  • Input insights gained from data analysis into the redesign of key user journeys, ensuring a seamless and intuitive digital experience.

  • Collaborate with UX designers and developers to implement changes that enhance user satisfaction and achieve business objectives.

  • Be a core contributor to the development of the strategic digital product roadmap working with Chief Digital Officer and Digital Product Manager

Dashboard Creation and Reporting

  • Build and maintain dashboards that provide actionable insights on a weekly basis, offering a clear and concise overview of digital performance.

  • Collaborate with stakeholders to understand reporting requirements and ensure that dashboards align with business goals.

  • Translate complex data into understandable insights, facilitating informed decision-making within the digital team and beyond.

Your Talent

  • Proven experience in a similar UX Analyst role.

  • In-depth knowledge of Google Analytics 4, with a track record of successful implementation and optimisation.

  • Strong analytical skills and the ability to translate data into actionable insights.

  • Experience in conducting A/B testing and using results to inform digital strategies.

  • Proficiency in data visualisation tools and dashboard creation.

  • Excellent communication skills, with the ability to convey complex insights to both technical and non-technical stakeholders.

Systems and Essentials

  • Google Analytics and other analytics software

  • A/B Tasty and other testing platforms

  • Experience of working with Salesforce Commerce Cloud preferred


Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.

  • Up to 50% discount on Stella McCartney products

  • Exclusive staff sales and sample sales - Including other LVMH brands

  • Matched pension contribution up to 6%

  • Extensive private medical and critical illness insurance, as well as life assurance

  • Annual Health Screening

  • Annual Leave Shop where employees can buy or sell annual leave

  • Flexible working/core hours

  • Enhanced Maternity/paternity packages

  • Matched Give as You Earn charity scheme

  • Fitness membership (Classpass credits)

  • Volunteer and Birthday leave

  • Health cash plan

  • Financial wellbeing program

  • Physical and Mental Wellbeing Support Services

  • Employee referral bonus

Optional/ Paid Benefits

Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more.

We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.