Abby Covert's conference talk introduces information architecture as a practice for making sense of complex subjects when personal and professional information overload is rising. She presents IA as principles, lessons, and tools anyone can use to structure parts of a problem so others can understand it, whether you are a student, designer, technologist, or business leader.
People
Abby Covert
Methods
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.
Insight SynthesisTurning raw notes, clips and data into shared findings — affinity mapping, themes, opportunity areas — so research informs decisions rather than sitting unused.