What happens when economics and UX collide - who truly benefits, and what hidden forces shape the products and services we use every day? Avinash will delve into this intersection, inviting attendees to reconsider the influence of perception, value, and decision-making in designing for real-world impact. In this talk, Avinash will challenge attendees to expand their perspective beyond traditional UX strategy, exploring how the wider economic system shapes our design choices and responsibilities. Join this session to discover a fresh perspective on how UX and economics are actually two sides of the same coin, helping us to shape meaningful and lasting change in an evolving world.