Exploring Innovation: A Case Study from The Guardian’s Product Design Team
at UX Brighton 2023
Type
talk
Tricky Bassett compares leading the Guardian’s product design team with agency work and illustrates the team’s approach through a new digital product.
People
Tricky Bassett
Methods
User InterviewsUser interviews explore people’s circumstances, experiences and needs through a guided conversation. Use them when you need to understand a problem in depth or learn how a service fits into someone’s life. Recruit current or likely users, prepare open questions and possible follow-ups, and ask for concrete examples rather than idealised accounts. Start with consent, listen carefully, and allow useful unexpected topics to emerge. A discussion guide keeps the research focused without turning it into a rigid questionnaire. Interviews can accompany usability tests when you also need to observe people using a service.