Slides for Is UX Strategy even a thing?[](https://www.prodpad.com/product-management-resources/avoidingagencytrapslides/) We hear a lot about UX strategy but what is it and how does it differ from business or product strategy? Do you need it, and how do you go about getting it? That's a lot of questions to cover in twenty minutes, but Alison will make a start by calling on her experience of helping companies think more carefully (and strategically) about their customers.