How to apply
Applications must be submitted through our Google Form. Applications sent any other way, including LinkedIn Easy Apply or email, will not be reviewed.
What DIALD does today
DIALD is a customer research company for brands that grow through paid ads.
We call customers shortly after purchase and again months later to understand why they bought, what they almost bought instead, why they returned and why they did not.
Trained interviewers run the calls. Analysts turn transcripts into hooks, angles, avatars and funnel fixes that the brand’s creative team can ship in the same week.
We run this playbook for leading ecommerce brands with more than $150 million in combined monthly revenue. Our founders first built it for their own brand, using the method to take that business to one million dollars a day in sales.
What we are building
Phone calls were the beginning. We are now building the interview as software.
A customer, or a panelist who matches the brand’s buyer but has never heard of the brand, opens a link on their phone. They see the brand’s real ad, product page, checkout, email or packaging. They tap the moment they stopped scrolling, the second they stopped believing or the line that made them click.
A trained interviewer — and soon, an AI interviewer — asks follow-up questions in real time. Every tap is timestamped and joined to the order, ad spend and whether the customer returned after 30, 60 and 90 days.
Around this sit the tools the business runs on:
The guide builder, which turns a brand’s question into an interview.
The caller view, where interviewers work.
The quality gate, which decides whether an interview is good enough to count.
The dispatcher, which paces thousands of monthly invites against live interviewer capacity.
The report that lands on a founder’s desk every Friday with three changes to make on Monday.
Why
Every brand that grows on Meta lives from one winning ad to the next, and the next one is a guess.
Surveys are ignored. Dashboards tell you what happened, but never why. The only thing that works is a real conversation with a real buyer, and until now that has been too slow and too expensive to do at scale.
We are making it fast, affordable and repeatable, putting the ad itself on the customer’s screen so they react rather than try to remember.
Who we serve
We start with ecommerce and consumer brands, where the model already works. Then come information products and coaching, SaaS and consumer apps, services and lead generation, marketplaces and fintech.
We serve anyone who spends money to acquire customers online and wants to understand what those customers are thinking.
The role
You will design the products our interviewers, analysts, brands and their customers use every day. That means four surfaces, each with a different user and job to do:
The customer screen: A stranger on a phone, with 10 minutes and no training. It must feel like a conversation, not a survey, and never make them wait.
The caller view: An interviewer running back-to-back sessions, with the guide, customer screen and notes in one place.
The brand platform: A founder or CMO uploading assets, building a study with our team, reading the Friday report and acting on it within minutes.
The operations tools: The queue, dashboard and quality review, built for a pod lead watching five numbers all day.
Day to day, you will run user research with our own users — something we take seriously — define journeys, wireframe and prototype, refine work using feedback and data, build and maintain the design system, and present your reasoning to Engineers, Analysts, Interviewers and the founders.
What we need
Design thinking and UX principles applied to real, messy problems.
Strong user research skills: planning studies, running interviews and tests, and turning findings into decisions. You will be researching the people who do research.
Clean, consistent visual design and the ability to build and maintain a design system.
Fast prototyping in modern tools, with the ability to iterate and validate within days.
Experience working alongside Product, Engineering and Marketing at speed.
The ability to clearly communicate design decisions to technical and non-technical people.
Digital product design experience. Ecommerce, marketing or analytics products are a plus.
A degree in Design, HCI or a related discipline, or equivalent experience demonstrated through shipped work.
Why join now
The product is in build, the first screens are being tested with live brands and the team is small.
The interfaces you design in the next six months will be the interfaces this company runs on. You will work directly with the founders in London and with a remote team of 50 across Europe and the United States.
How to apply
Submit your application through the Google Form only.
We reply to every application within five working days.