Teams iterating without a vision are working blindfolded. The constant demand for new features and growth often force product teams into endless cycles of iteration. At best, they're missing out on new opportunities. At worst, they're ignoring threats that could upend their business. The struggle to plan beyond the short-term mean it's easy to ignore the future bets you need to make to survive. In this talk, Brendan will share models and ways of working from that designers and product owners can use to focus on both the short and long term. Some of the topics covered in this talk are: - the value of a vision, - how to measure big bets through experimentation, and - validation and turning a vision into a roadmap.