Chris How gives a Machiavellian masterclass in manipulation: tips for persuading clients and managers to act on research findings and take design decisions, for practitioners frustrated that best ideas get pushed to phase two. From UX Brighton's Rapport & Manipulation evening.
People
Chris How
Methods
Stakeholder MappingIdentifying people and groups who influence or are affected by a product or project, and clarifying their interests, power and relationships so engagement and decisions can be planned deliberately.