Kathy Neuss asks whether researchers have a responsibility for the peripheral side effects and ramifications of their recommendations, and explores how introspecting problems and pain points influences the direction of opportunities. From UX Camp Brighton 2017 Redux.
People
Kathy Neuss
Methods
User InterviewsUser interviews explore people’s circumstances, experiences and needs through a guided conversation. Use them when you need to understand a problem in depth or learn how a service fits into someone’s life. Recruit current or likely users, prepare open questions and possible follow-ups, and ask for concrete examples rather than idealised accounts. Start with consent, listen carefully, and allow useful unexpected topics to emerge. A discussion guide keeps the research focused without turning it into a rigid questionnaire. Interviews can accompany usability tests when you also need to observe people using a service.