Bite-sized talk at UX Brighton's Finding your way in wayfinding evening (9 February 2010). Peter Stoner (UK Coordinator at Traveline) on opening up the UK's public transport data. Event page lists title and role only; no fuller abstract published.
People
Peter Stoner
Methods
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.