Measure UX Impact: Metrics Beyond CTRs - Sponsored by Google
at UX London 2018
Type
talk
Ingested from uxlondon-speaker-page (https://2018.uxlondon.com/speakers/franziska-haemm/).
People
Franziska Haemmerle
Methods
A/B TestingComparing variants with live traffic under controlled conditions to measure which experience better meets a defined success metric. Requires clear hypotheses, instrumentation and statistical caution.