What I learnt from working with a content strategist
at UX Camp Brighton 2016
Type
talk
Shares lessons learned from working with a content strategist on real projects. Explores how content strategy collaboration shapes design decisions and improves outcomes, covering the intersection of content strategy and UX design practice.
People
Richard Rutter
Methods
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.