Exploring Innovation: A Case Study from The Guardian's Product Design Team
at UX Brighton 2023
Type
talk
For most of its 200-year history, the Guardian existed only in print but today millions of people across the world choose the digital experience of our journalism. As behaviours change and technology advances, the role that Product Design plays is more important than ever. Tricky will talk about his leadership of the Product Design team and how it differs from his previous work, leading teams within creative agencies. He will provide a rare, behind-the-scenes look at his team’s approach and bring this to life by sharing a new product that hasn't even been launched yet.
People
Tricky Bassett
Methods
User InterviewsUser interviews explore people’s circumstances, experiences and needs through a guided conversation. Use them when you need to understand a problem in depth or learn how a service fits into someone’s life. Recruit current or likely users, prepare open questions and possible follow-ups, and ask for concrete examples rather than idealised accounts. Start with consent, listen carefully, and allow useful unexpected topics to emerge. A discussion guide keeps the research focused without turning it into a rigid questionnaire. Interviews can accompany usability tests when you also need to observe people using a service.