You may have heard of Atomic Design — Now comes Atomic Research, a new way to organise UX knowledge in an infinitely powerful manner. Whilst with a FTSE 100 tech company, Daniel Pidcock was tasked with solving how to store and distribute the organisations UX learnings in a way that everyone in the business could use and benefit from them. On the way to working this out, he discovered the power of Atomic Research. Not just for storing UX knowledge but as an incredibly useful way to think about research itself.
Methods
Research RepositoryCentralised storage, tagging, and synthesis of research insights
Insight SynthesisTurning raw notes, clips and data into shared findings — affinity mapping, themes, opportunity areas — so research informs decisions rather than sitting unused.
A/B TestingComparing variants with live traffic under controlled conditions to measure which experience better meets a defined success metric. Requires clear hypotheses, instrumentation and statistical caution.