Pitching & Planning Design Research for Multi-million Dollar Enterprise Tools
at UX Australia Design Research 2022
Type
talk
Ajay Chopra explains why pitching and planning design research inside large enterprises differs from consumer-facing user research programs. He discusses integrating research into multi-million-dollar transformation, AI/ML, and re-platforming work so employee insights are not neglected, improving adoption and ROI. The session covers approaches, best practices for transformation versus AI/ML projects, case studies, and lessons from large-scale digital change.
People
Ajay Chopra
Methods
User InterviewsUser interviews explore people’s circumstances, experiences and needs through a guided conversation. Use them when you need to understand a problem in depth or learn how a service fits into someone’s life. Recruit current or likely users, prepare open questions and possible follow-ups, and ask for concrete examples rather than idealised accounts. Start with consent, listen carefully, and allow useful unexpected topics to emerge. A discussion guide keeps the research focused without turning it into a rigid questionnaire. Interviews can accompany usability tests when you also need to observe people using a service.