How do you design a personal experience for each member of your audience? Andrew Harrison explores inferring user attributes from behaviour, designing onboarding to verify assumptions and build individual profiles, matching content to users, avoiding creepiness, and what to test and measure.
Product AnalyticsUsing behavioural data from products — events, funnels, retention — to understand how people actually use features and where they drop off, informing design and personalisation decisions.
A/B TestingComparing variants with live traffic under controlled conditions to measure which experience better meets a defined success metric. Requires clear hypotheses, instrumentation and statistical caution.