The relationship between typography and information architecture
at Summer Special 2013
Type
talk
Typography and information architecture have always been linked yet often treated as separate. Boon addresses why they are sides of the same coin and how typography can be used more meaningfully to improve IA — to the point that doing one or the other becomes the same thing.
People
Boon Chew
Methods
Visual DesignShaping look and feel — typography, colour, layout, imagery — so hierarchy, meaning and emotion support usability and brand without fighting perception.
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.