A Word to the Wise: Writing Product Copy to Transform Your User Experience
at SmashingConf Freiburg 2018
Type
talk
Getting the right words into a product is designing with words - a strategy and creative process, not fill-in-the-blanks. Andrea Drugay shares practices for clear, concise, consistent product copy: avoiding confusing wording, writing error messages that do not frustrate, creating delight where appropriate, and managing copy from microcopy to onboarding flows.
People
Andrea Drugay
Methods
UX WritingCrafting interface copy, microcopy, and error messages
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.