Driving Experience Design Research: Insights from Novo Nordisk
at QUAL360 Europe 2025
Type
talk
Alisan Atvur discusses approaches used by Future UX team at Novo Nordisk, including experience objectives and evaluation tactics.
People
Alisan Atvur
Methods
User InterviewsUser interviews explore people’s circumstances, experiences and needs through a guided conversation. Use them when you need to understand a problem in depth or learn how a service fits into someone’s life. Recruit current or likely users, prepare open questions and possible follow-ups, and ask for concrete examples rather than idealised accounts. Start with consent, listen carefully, and allow useful unexpected topics to emerge. A discussion guide keeps the research focused without turning it into a rigid questionnaire. Interviews can accompany usability tests when you also need to observe people using a service.