Activation sits between acquisition and sustained usage and involves every acquired user. Ana Oarga and Raz Burciu share a recipe for activating users: create a habit around the product, expose value early, align marketing, design, product, and engineering, and apply an Activation Framework with examples from established products.
People
Ana Burciu
Methods
Product AnalyticsUsing behavioural data from products — events, funnels, retention — to understand how people actually use features and where they drop off, informing design and personalisation decisions.
Funnel AnalysisMeasuring step-by-step conversion through a defined sequence (e.g. browse → cart → pay) to find where people abandon and which stages need design or content work.