NEXT Hamburg 2019 version of Creativity in the Age of Synthetic Realities — deepfakes, GANs and synthetic media's impact on creative work, with the same Speaker Deck deck used at Emerce eDay.
People
Andy Polaine
Methods
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.
Visual DesignShaping look and feel — typography, colour, layout, imagery — so hierarchy, meaning and emotion support usability and brand without fighting perception.