Mind the Product San Francisco 2019 case study of how Google Material Design moved from visual prototyping to a collaborative research practice. Describes qualitative and quantitative research with designers and developers in context, connecting research to OKRs, sharing reports for reuse, inviting the whole team into research, and building data foundations across the customer journey of a design system.
People
Elizabeth Churchill
Methods
Design SystemsA design system combines reusable interface elements with guidance that helps teams apply them consistently. Establish shared styles, components and patterns for recurring user tasks, document their intended use, and provide libraries that designers and developers can maintain together. Use it when multiple teams or products repeatedly solve similar interface problems. Reuse established elements, review updates to shared libraries, and contribute improvements informed by research. A useful system supports consistent decisions and reduces duplicated work while continuing to evolve.
User InterviewsUser interviews explore people’s circumstances, experiences and needs through a guided conversation. Use them when you need to understand a problem in depth or learn how a service fits into someone’s life. Recruit current or likely users, prepare open questions and possible follow-ups, and ask for concrete examples rather than idealised accounts. Start with consent, listen carefully, and allow useful unexpected topics to emerge. A discussion guide keeps the research focused without turning it into a rigid questionnaire. Interviews can accompany usability tests when you also need to observe people using a service.