Italian IA Summit 2016 talk "Clarity in Mark Making" on clear visual and structural marks that help people understand complex information architectures.
People
Abby Covert
Methods
Visual DesignShaping look and feel — typography, colour, layout, imagery — so hierarchy, meaning and emotion support usability and brand without fighting perception.
Content StrategyContent strategy sets the direction for content and the system needed to keep it useful. Identify audience needs and organisational goals, decide what content belongs at each point in the user journey, and plan how it will be structured and found. Define responsibilities, publishing workflows, maintenance rules and measures of quality. Use it when content spans teams, channels or stages of a service, especially where ownership is unclear or material becomes inconsistent. Review existing content and the processes supporting it as needs change.